Team Dauvers is traveling in the United States, from Chicago to Los Angeles for a “Retail66” blinds tour. After the videos (here), the less serious is here…
SATURDAY
Amazon Fresh in Chicago. “Saver” peas for 44 cents, “Fresh” for more than double. As Amazon may be, the American giant has the same difficulties (as the others): justifying value.
« 100 % real ice cream ». There are so many ersatz here that it is necessary to specify when the products are “real”. America is great (1).
There was “No pulp” and “Lots of pulp”. So here is the “some pulp”. Endless segmentation.
“Triscuit.” A cookie that has doubled! Do you wash?
Chez Whole Foods. “Bobo’s.” Vegan and gluten-free. As it should be.
“Lazy food”. Or how to communicate practicality through laziness… “Effortless eats” says it all.
At Woodman’s. For my TV evening, I’m hesitant. Will that be enough?
Otherwise, for the XXL, I also have the 800 g sandwich.
Or the one kilo pizza and its 2 liter pot of Häagen Dasz… I warn Madame Dauvers: in a week my body will have changed…
“Irresistible”. Same (because you are never better served than by yourself).
At Mariano’s. The waterproof phone pouch in the… water department. That’s cross-merchandising.
A mini-Ted who catches my eye. Obviously, I broke down. Understand who can.
SUNDAY
Segmentation, continued. After the pulp level, here is the acidity. So it will never stop.
Pete’s Market in Illinois. The coffee of death that kills. Coffee marketing has changed dimensions on this side of the Atlantic.
Petsmart. The sofa for house mice. It will be hard to find better… America is great (2).
Mark, the sommelier at Whole Foods, “knows wine.” Obviously consumes it too.
MARDI
Walmart in Bentonville, Arkansas (its world headquarters). “Pile high and sell low (in price).” Bernardo Trujillo literally. Fans will appreciate it.
Walmart which is making presentation efforts. Rare enough to be reported.
« Bentonville Opoly ». In praise of Walmart, sold by Walmart. In all modesty of course.
Dollar Tree. “More fun” they say for the cleaners section. Had to think about it (selling pleasure).
In a “smoke and liquor” on the border between Arkansas and Missouri. “Burgundy” and “Chablis”? Table wines from California. Burgundian winegrowers in PLS.
On the left, Moët & Chandon. On the right, Californian Chandon. Or when the confusion is organized. Champagne winegrowers in PLS.
WEDNESDAY
At Louis Vuitton in Vegas. Lidl sneakers are so much more chic…
In the series “we’re crazy at Dauvers it’s been such a good year”, our rental car! The Tesla “Cybertruck”. Nah, I’m kidding.
Caesars Palace shopping center in Vegas. Is that what we call… “Artificial Rome”? Do you wash?
The It’Sugar confectionery brand on the “Strip “. “Absolutely NO nutritional value added”. Fault admitted half forgiven ????.
For the curious. It’Sugar, that’s it…
Albertson’s. Because Americans never lack resources… the 4-flavor cake.
FRIDAY
Last day of the RETAIL 66 tour blinds from Team Dauvers. And last morning fruit salad prepared with love for my associates. This is our secret (of productivity) that I share with my colleagues in info-retail. Fruit, more fruit, more fruit ???? You should try ????
Trader Joe’s. Individually, the price of apples is less scary.
Trader Joe’s “mano” prices. No yield management possible here. It’s expensive but constant, that’s something!
Pavilions in Los Angeles. The disturbing feeling of being observed (by peppers). Do you wash?
Bristol Farms. “The legendary mills” by Peugeot. The Ferrari of pepper mills. Do you wash?
Super A, the supermarket which hosted the filming of “A Star is born” (it was worth the detour, right?). Are Lay’s chips carcinogenic? A tobacco-style selling point…
At Erewhon, the supermarket of the stars (to discover in video here). You have to do everything for them… Even peel the clementines. And since they then need to be protected, go for a plastic box. Brief.
The TG bears witness to this: stars love cherries! Mostly organic and New Zealand… 12 hours away by plane… Anyway (again).
Celebs also love impeccable stores. So we dust the combs with a feather duster. Yes yes (see here).
Milk from… kiki. Don’t tell me… It’s not nice, I know, but I’ll leave you in the picture.
Come on, let’s go back, see you next week ????
