With the explosion of purchases on the Internet, our ways of paying are evolving at breakneck speed. Credit cards are still the preferred way to shop online, but they have their limitations. New technologies are arriving to make our digital payments more secure and convenient. These changes are not only intended to protect consumers, but also to meet their expectations for simplicity and security.
Why do bank cards still dominate e-commerce?
Today, bank cards are essential for purchasing online. Whether it’s for a new wardrobe, a sofa, groceries or even a movie to rent, 84% of people prefer this method according to Fevad (Federation of e-commerce and distance selling). This figure clearly shows that bank cards are an integral part of our digital daily lives.
But using your card can quickly become a chore. You have to take out your physical card, copy a number 16 digitsadd the expiration date and the visual cryptogram. Not only is it time-consuming, but it’s also risky.
Bank cards: what dangers hide behind them?
The big problem with credit card payments is their vulnerability to web hackers. Sensitive information such as card numbers can be intercepted during an online purchase, opening the way to fraud. With this threat looming, companies and developers are looking for safer solutions.
To reduce these risks, certain alternatives have emerged. Electronic wallets such as PayPal et Apple Pay add an extra layer of security by acting as an intermediary between the user and the merchant. Even if they take a small commission on each transaction, they impress with their practicality and enhanced security.
Tokenization: the innovation that changes everything
Faced with security concerns, Mastercard launched 2014 an innovative technology called tokenization to secure payments via Apple Pay et Samsung Pay. This method uses a secure digital token that replaces your sensitive information during the transaction. It is designed to be used once or for a limited period of time.
Nowadays, 25% of e-commerce transactions worldwide are protected using this technology. Its adoption has increased dramatically with an increase in 50 % each year, proving its effectiveness and appeal to consumers and merchants. Mastercard even hopes to generalize this system by 2030proof that this technology has its place in our future.
“Click to Pay”: simplifying has never been easier
Another promising innovation: the “Click to Pay” standard, developed by EMVco. Working as an integrated e-wallet directly on the merchant’s checkout page, it allows users to make purchases with a single click after authentication. A secure digital token is automatically generated for each transaction, eliminating the need to manually enter banking information.
In France, this system is already starting to be deployed and could gradually replace the classic use of card numbers during online purchases. In addition to being more secure, “Click to Pay” offers a smoother and faster user experience.
The bright future of digital transactions
Technological innovations like tokenization and “Click to Pay” are completely changing the way we buy online. They provide reassurance in the face of security issues while making the user experience more pleasant.
As these technologies expand globally, they provide consumers with welcome peace of mind while making everyday shopping easier. For those who are still hesitant with traditional digital payments, these advances mark a big step towards a future where simplicity rhymes with total security.
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