Electric car news
The dynamics of the European automotive market are undergoing a radical change. The Tesla Model Y, first electric car having risen to the top of sales in Europe in 2023 and still having great success in 2024, is preparing to give way to an unexpected competitor: the Dacia Sandero, a thermal vehicle with a radically different positioning.
An unexpected duel between electric luxury and thermal accessibility
The numbers speak for themselves. According to preliminary data from Dataforce, the Dacia Sandero largely dominates the ranking with a considerable lead over its pursuers. Faced with the Volkswagen Tiguan which combines 18,618 sales in November, the Romanian city car displays 21,506 registrations. This performance is explained in particular by an aggressive pricing positioning at 12 000 eurosmaking mobility accessible to as many people as possible.
The Model Y, currently in sixth position with 181,781 sales over eleven months, is behind schedule 65,000 units. A gap that seems impossible to fill, even with Tesla's traditional end-of-year promotions, including a year of free charging on the Supercharger network.
Business strategies that are redefining the market
- Tesla promotional offer: free recharge for 1 year on the Supercharger network
- Attractive Dacia price: positioning at 12 000 eurosor 3 times less than the Model Y
- Market coverage: data representing 97% of sales in Europe (EU, EFTA and UK)
Prospects for 2025: new players and major developments
The Chinese manufacturer BYD is shaking up the codes with its Song model, recording a spectacular growth of 42% compared to the previous year. This rise in power heralds an intensification of competition in the segment of electric cars premium.
Tesla is preparing its response with the Juniper project, a major overhaul of the Model Y planned for early 2025. This update could allow the American manufacturer to regain its dominant position, thanks to significant technical and aesthetic improvements.
| Model | Sales Nov. 2024 | Position | Base price |
|---|---|---|---|
| Dacia Sandero | 21 506 | 1 | 12 000€ |
| VW Tiguan | 18 618 | 2 | 32 000€ |
| Tesla Model Y | – | 6 | 42 990€ |
This upheaval in the European automobile market reveals a complex reality: despite the rise of electric vehicles and their increasing adoption, the price factor remains a determining factor in consumer choices. The battle between financial accessibility and technological innovation will undeniably shape the automotive landscape for years to come.
Written by Albert Lecoq
Specialist in electric car buying guides, I am passionate about new technologies and am a strong supporter of the adoption of electric technology and sustainable mobility.
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