Electric car news
The numbers speak for themselves: 45% of Europeans are pessimistic about the future of Ford on their continent. This alarming statistic comes from a recent study carried out by the Berlin firm Civey for Automobilwoche, revealing an unprecedented crisis of confidence for the American manufacturer.
Massive restructuring in the face of electrical challenges
Ford is embarking on a drastic restructuring of its European activities. The plan provides for the removal of 4,000 jobs by 2027mainly in Germany. This drastic decision is explained by significant financial losses and disappointing demand for its electric models.
The Cologne factory, the group's historic flagship, is already suffering the consequences of this situation. Production of the new Explorer and Capri electric models, based on Volkswagen's MEB platform, is slowing down. A worrying signal for the future of the site.
Chinese competition is shaking up the market
The manufacturer BYD represents a growing threat to Ford. The Chinese giant could even surpass the American manufacturer's global sales by the end of the year.
- BYD Seagull dominates sales in China, surpassing Tesla Model Y
- Chinese manufacturers offer prices 20 to 30% lower to European competition
- The manufacturing quality of Chinese vehicles now reaches Western standards
Ford's new strategies to reconquer Europe
Faced with this critical situation, Ford is trying to react. The launch of the Puma Gen-E, the electric version of the brand's best-selling SUV in Europe, constitutes a key element of this counter-offensive.
| Model | Autonomy | Base price |
|---|---|---|
| Ford Explorer electric | 500 km | 48 900 € |
| Ford Puma Gen-E | 400 km | 35 000 € |
Strategic alliances as a survival solution
The automotive sector is going through a period of major consolidation. The recent example of discussions between Honda and Nissan for a merger of their electric activities illustrates this trend. Ford could follow a similar path by strengthening its existing partnerships, notably with Volkswagen, or by seeking new strategic alliances.
The Civey survey reveals that 37% of those surveyed remain undecided about Ford's future in Europe. This significant proportion represents an opportunity for the manufacturer to regain consumer confidence, provided it presents a clear vision and concrete progress in its electric transition.
The brand must accelerate its electric shift to remain relevant in an increasingly competitive European market. The next few months promise to be decisive for the century-old manufacturer, which is at stake for its survival on the Old Continent.
Written by Albert Lecoq
Specialist in electric car buying guides, I am passionate about new technologies and am a strong supporter of the adoption of electric technology and sustainable mobility.
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