Professionals in the café and restaurant sector are unhappy with Casablanca town hall. They criticize the municipality for not having consulted them about imposing a new aesthetic on cafes and restaurants. Professionals welcome this initiative aimed at organizing the sector and preserving the aesthetics of the city, but this requires consultation and communication with them, told Hespress Ahmed Boufekrane, national coordinator of the National Federation of Café and Restaurant Owners in Morocco. According to him, professionals expect local authorities to communicate with them, sit down around a dialogue table and be prepared for this decision. Otherwise, the lack of consultation will increase their dissatisfaction with those in charge.
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This issue requires dialogue between the parties, insisted Boufekrane. According to his explanations, cafes and restaurants differ depending on location and district, as well as their income. “It is not possible to impose uniform measures on cafes and restaurants located in the upscale neighborhoods of Casablanca as well as those located in popular neighborhoods,” he added. A professional player in the sector, abounds. “As professionals, we are in favor of the aesthetics of the city, but we refuse to allow this to come to the detriment of the visual identity, commercial brands and colors specific to each establishment.” Hence the need to “also take into account the specificities of each area, because establishments located in coastal areas differ from those located in other regions”.
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“The mention of this decision, which is currently circulating, requires modifying the municipal regulations relating to the exploitation of the public domain, because it does not explicitly stipulate the imposition of a specific color on commercial shops, cafes or restaurants “, he added.
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