Bugshan Automotive Group (The BAG Group) has just announced the creation of BAG CAPITALa new strategic subsidiary dedicated to automobile financing and insurance services. This project embodies the Group’s commitment to innovate and anticipate customer needs while supporting the growth of the mobility sector in Morocco.
A Visionary Strategy in the Service of Customer Centricity
The launch of BAG CAPITAL is part of the ambitious development vision carried by
the BAG Group. This new financial captive, exclusive to the Group’s emblematic brands –
namely Hyundai, Changan, Tata, Dongfeng, Aston Martin and Global Occaz – intends to offer innovative financing and insurance solutions.
« BAG CAPITAL reflects our vision of reinvented mobility. By combining accessibility, innovation and reliability, this subsidiary allows us to consolidate our position as leader in the sector while offering tailor-made solutions to meet the expectations of our customers. », declares Mr. Oussama Berrada, Managing Director of the BAG Group.
A Complete and Personalized Offer
BAG CAPITAL will offer, from the start of 2025, a range of services adapted to the different needs of individuals, professionals and large companies.
For his part, M. Youssef Bennis, Director General of BAG CAPITALannounces that “ The principal mission of this new financial captive is to model the best financing and insurance offers intended exclusively for purchasers of new and used vehicles of brands marketed by subsidiaries of the BAG Group. This orientation aims to make the customer experience fluid and intuitive by responding to the challenges of accessibility and customer satisfaction. »
BAG CAPITAL will offer a personalized approach facilitating the acquisition of new and used vehicles, optimized and modular insurance packages to meet the varied expectations of customers, as well as specific solutions for individuals, corporate fleets or professional users specialized.
- Youssef Bennis, Director General of BAG CAPITAL states that “ The Groupe va capitalize on of the strong partnerships with the main national players in financing and insurance to position BAG CAPITAL as a key player in economic competitiveness in the field of mobility. »
A Sustainably Committed Vision
Beyond its financial mission, BAG CAPITAL will also reflect the BAG Group’s ambition to support transformations towards clean and intelligent mobility. This will result in coordinated action with the Group’s subsidiaries on three areas:
- Support has the mobility own : Through advantageous financing and insurance offers intended for eco-responsible vehicles,
- Partnerships strategic : Active collaboration with key players to develop solutions adapted to the needs of the Moroccan market.
- Carbon footprint : Dematerialization of supports and processes linked to the processing of financing and insurance operations.
By integrating these dimensions, BAG CAPITAL aspires to become and catalyst of change In the mobility sector, while anticipating future challenges with an agile and innovative approach.
