Published on December 18, 2024 at 06:59. / Modified on December 18, 2024 at 1:01 p.m.
4 mins. reading
Subscribe to access the summary in 20 seconds.
Until now it was a blank space, without any advertising. But this exception is disappearing. Little by little, ads are starting to appear in artificial intelligence (AI) services. First there was Perplexity, the search engine which offers synthetic answers in real time, and which asserts itself as a direct competitor to Google. Then there was Google itself, which inserted ads into its responses within its AI-powered Overviews engine. And it is now the turn of OpenAI, publisher of ChatGPT, to think about it.
Let’s start with Perplexity. For several months, the American start-up has carved out a place for itself in the ultra-competitive generative AI market, with a chatbot that acts as a search engine, clearly displaying the sources of its responses. In mid-November, Perplexity published a press release entitled “Why we are experimenting with advertising”, detailing its approach. Now ads appear in the results – even if the user has a paid subscription.
Follow the news with us and support demanding and daring journalism
For the end-of-year holidays, take advantage of -25% on your annual subscription ????
Quality information just a click away. Offer valid until December 25, 2024.
I subscribe
Good reasons to subscribe to Le Temps:
- Unlimited access to all content available on the website
- Unlimited access to all content available on the mobile application
- Sharing plan of 5 articles per month
- Consultation of the digital version of the newspaper from 10 p.m. the day before
- Access to supplements and T, the Temps magazine, in e-paper format
- Access to a set of exclusive benefits reserved for subscribers
Already have an account?
Log in
Business
