The company EAT MEAT, a subsidiary of the AMA Holding group, a player in the meat distribution sector, announces the launch of Hlalits new premium charcuterie brand. For the group, this new brand is designed to meet the expectations of professionals and demanding consumers and is distinguished by a quest for excellence embodied in every detail: a rigorous selection of raw materials, innovative manufacturing processes that respect the highest standards. stricter, as well as full traceability guaranteeing absolute transparency.
« The Hlal brand combines expertise and innovation to offer high-end charcuterie. Each product is produced in compliance with a rigorously controlled production chain, guaranteeing consistent quality. From the selection of raw materials to processing, nothing is left to chance in order to offer products that are tasty, refined and healthy. », Confirms Mr. Abdelfattah Ammar, CEO of the AMA Holding group.
And to add: “ Traceability is a fundamental pillar of Hlal. Each manufacturing step is precisely monitored, ensuring complete transparency for consumers. This approach allows Hlal to guarantee the controlled origin of its products, thus strengthening customer confidence and meeting growing expectations in terms of food responsibility. ».
Halal certification is integrated into the heart of the company’s identity. Hlal. It reflects a deep commitment to Islamic standards, ensuring products meet the expectations of local and international consumers. This positioning allows Hlal to reach a diverse clientele, sensitive to both quality and respect for traditions.
Thus, the brand also relies on innovation to stand out, by integrating modern production techniques and offering original recipes, inspired by current culinary trends. This balance between tradition and modernity allows Hlal to offer unique products, meeting the needs of professionals in high-end sectors, such as hotels, caterers and delicatessens.
The investment cost amounts to around 70 MDH. This project enabled the creation of 160 jobs for young people in the Sidi Bennour region.
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