At Ford, the electric transition seems to be bearing fruit. And the electric Mustang, although a heresy for purists, sells better than the gasoline Mustang in the United States!
While Ford revealed its brand new electric vehicle (EV) a few days ago, a zero-emission (exhaust) version of the small Puma SUV, the road to 100% electric from the blue oval brand is still long. If the month of November which has just passed was the brand’s best for EV sales in the United States, with an increase of 20.8% compared to the same month in 2023, the Dearborn manufacturer has sold of 10,821 100% electric models. This remains marginal in a market which sells 15 million new cars each year. But taking sales over the first 11 months of the year, it’s still a jump of some 35.7% for Ford. Progress that would put the thermal range to shame, which certainly also progressed nicely in November (+14.3%), but over the year, it stagnated at +0.6%. And besides, as a symbol of this superiority of electric over thermal, the Ford Mustang was sold more without exhaust pipes than with them!
A… symbolic comparison!
In November, the Mustang Mach-E SUV recorded a record with 5,938 units sold, an increase of 39% compared to November 2023. Where the Mustang coupe, therefore thermal, plunged by 45.1% in November to reach only 2,355 copies sold. Over the whole year, the trend is the same with an electric SUV marked by the galloping horse which sold 45,000 units, up 25% compared to 2023 (36,000 units), where the Mustang, “the real one”, some will say, is slightly lower, at 41,528 units. Down 5.4%. Obviously, this comparison is more symbolic than anything else, because, in reality, Ford still sells immensely more thermal vehicles than electric ones: 84% of Fords sold in the United States in November 2024 were thermal. And, since the start of the year, it’s even 86%.
