INFO LE FIGARO. – The Swiss giant is withdrawing from the water market. The owner of Evian and Badoit is looking for a way to take advantage of it.
Thirty-two years after passing under the Swiss flag, could the Perrier brand soon become French again? This hypothesis is now possible since the Swiss giant Nestlé, world leader in the food industry, announced its plan to withdraw from its bottled water business, which also includes Contrex, Vittel, San Pellegrino, Hépar, Acqua Panna and Nestlé Pure. Life. “The new management will evaluate its strategy for this activity, announced Nestlé in mid-November, on the occasion of the first speech by its new boss, Frenchman Laurent Freixe. This will include exploring partnership opportunities to enable Nestlé’s iconic brands and growth pillars to reach their full potential.” Clearly, the Swiss giant is ready to cede control of Nestlé Waters.
This announcement immediately made Danone salivate. Certainly, the French group, already owner of Evian, Badoit and Volvic, has no intention…
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