Christmas at home, New Year away
We start with the habits of the Belgians for the place chosen to spend the two New Years Eve. Delhaize’s annual end-of-year survey shows that 44% of Belgians celebrate Christmas at home. “29% also say they will do the same for New Year’s Eve. The survey results show similar trends to last year, with some positive signs.“
Like other major retail players, Delhaize is launching its special range for the holidays. In all brands, promotions are already starting, with the possibility of stocking up to spread out expenses. “Although consumers often do their holiday shopping at the last minute, they can start preparing now and take advantage of exciting promotions in the coming weeks“, we recall from Delhaize.
The end-of-year holidays are an unmissable period for major retailers, and you can expect intensive promotions, such as free 1+1s or permanent reductions.
Christmas has only been celebrated on December 25 since the year 354
Meals to share are increasingly trendy
“The end-of-year period is ideal for convivial meals with friends and family. Classic festive menus remain popular, but food sharing is undoubtedly gaining ground, whether it is tapenades, crackers and chips on aperitif boards or entire menus to share. This is why Delhaize is launching a new range of small dishes, which allow you to compose a complete meal. These dishes are ideal for discovering different flavors from around the world, and are perfect for. In addition, the classic baked bites, mini burgers and popular zakouskis still make up an important part of the assortment. As the holidays approach, sales of our range of aperitif snacks increase by up to 45%. %.“
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Millions of bottles, with or without alcohol
Delhaize plans to sell 750,000 bottles of cava, 450,000 bottles of prosecco and 550,000 bottles of champagne. Demand for non-alcoholic (sparkling) wines is also increasing, with an expected volume of 200,000 bottles. “As customers tend to opt for traditional products and appellations for the end-of-year period, Delhaize is focusing on premium quality and competitive promotions such as the new Belgian sparkling wine Leo Vinum Sparkling in a limited edition of 10,000 bottles and at only €16.99 and the Grande Reserve Brut from Vranken at €19.99. In addition, there are already several offers with discounts of up to 35% on selected products.“
Finally, the period lends itself well to making donations for charitable causes. At Delhaize, we rely on traditional collaboration with food banks. “Customers can scan vouchers worth 3, 6 or 9 euros at checkout or use their SuperPlus points in the MyDelhaize app to make a donation. Last year, this collection raised 481,080 euros for food banks.“
