Published on November 17, 2024 at 1:54 p.m. / Modified on November 17, 2024 at 1:56 p.m.
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Pierre Salanitro started crimping as a self-taught artist 34 years ago on an IKEA desk. Today he has Patek Philippe as a co-shareholder.
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His company was built to mirror the watch industry. With an ever-increasing demand for gem-set watches.
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Its specialty has become a decisive growth driver for the entire sector. Promoting Pierre Salanitro to the rank of strategic partner.
Unless we cut through all the professions covered by Pierre Salanitro, it will be difficult to find a direct competitor. No more in Switzerland than in the rest of the world, because its specialty is gem-setting on watches, whose global center is in Geneva, headquarters of Salanitro SA. A whole art, which the company has been covering for 34 years and has mastered in all its aspects, from the raw material (stones, diamonds, steel, gold, platinum, etc.) to the finished watch, from the simple setting of round stones to the fine jewelry. By covering all intermediate know-how, design, prototype, machining, polishing, assembly, testing, in all segments. Enough to make this discreet address a pillar of the watch industry.
It is on this wide range of skills that the company has earned its stripes. Moving from modest subcontractor to strategic partner. The reputation has been established for a long time, but it was set in stone when Patek Philippe entered the company in September 2022. The alliance seals the friendship that has linked the two families for more than thirty years. It is also strategic. The gem-set watch is at the heart of the sector’s growth.
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