According to our information, after a public call for tenders launched a few weeks ago, Radio France has chosen to renew the management of the Azerion group (formerly Targetspot) for the monetization of its podcasts and radio stations on digital.
At the end of this public market competition launched in May 2024, the Radio France group has entrusted the marketing of digital audio advertising spaces. This 4-year market, which runs from January 1, 2025, includes the exclusive monetization of downloaded podcasts (such as Apple Podcasts applications, etc.), audio-on-demand (Radio France Application), live streams from radio and web radios and podcasts. native). It concerns France, but also the Benelux, the United States, the United Kingdom, Germany and Switzerland.
According to figures from the ACPM and Médiamétrie, Radio France generated 3.5 billion digital listens in 2023, all media and all formats combined (live, web radios, podcasts, videos outside -) and more than 1 billion listening (lives + podcasts) in 1 year on the Radio France platform
Third renewal
“The Azerion Group will be responsible for monetizing the Radio France group’s digital audio offering, through direct and programmatic sales. Media agencies and advertisers will thus be able to benefit from Azerion’s technological expertise and all the services of its platform (broadcasting, reporting, business intelligence, campaign optimization, etc.)” indicated Azerion contacted by The Media Leader.
This is the 3rd renewal for the advertising agency specializing in digital audio. In 2016, the adtech company, which was called Targetspot, won this market, before being renewed for 3 years in 2020. Azerion took over the digital audio activity Targetspot in June 2023 from the Belgian group Radionomy.
The Azerion Group claims audio marketing in 19 countries.
