The Lanceans will decide on November 24 whether or not they want commercial advertising in their streets. The socialist municipal councilor, in the town of Lancy, Nicolas Clémence and supporter of this ban, was the guest of Béatrice Rul, at 7:30 a.m.
You want the elimination of advertising in public spaces. But not advertising for cultural or sports associations. Visual pollution is therefore selective?
“It is not selective, it is simply to say that public space belongs to everyone, and therefore what is of public interest can be displayed in public space. On the other hand, commercial advertising would be removed from the street The financial interest of commercial posters can be interesting depending on what it brings in. In this case, it does not bring in that much compared to the municipal budget 250,000 francs is announced but for the moment, it brings in. rather 60,000 francs until the end of the year. This is an amount which represents 0.1% of the municipal budget. So, there are other sources of income to provide services.
“Local businesses, for their own account, for their own advertising, can put whatever they want in their window. It’s very clear”
Can you reassure merchants who fear not being able to display their promotion in their window, because it would be advertising for a brand.
“I tell them that there, they are victims of fake news, unfortunately, of the referendum campaign since the regulation refers to the law which is very clear. There is an exception for local businesses. If there is a Lego store in Lancy, in their own window, they can advertise Lego, yes. What they cannot do is sell their window to H&M. What is aimed at is advertising. in the street which is only accessible to large multinationals. Local businesses do not have access to it because it is probably too expensive to run a campaign on these signs. So, the regulations are very clear and the Administrative Council does so. also specified in the official voting brochure. Local businesses, for their own account, for their own advertising, can put whatever they want in their window.
