LAURIE DIEFFEMBACQ / BELGA / AFP
Nutri-Score color coding in a supermarket
FOOD – Force food manufacturers to display the Nutri-Score of their products. This is what the Carrefour brand wants to impose on major brands. In a letter to the group's suppliers, its CEO Alexandre Bompard tells them that they will now have to display the famous scale on all their online products.
“We will now communicate on our Carrefour.fr website and on the Carrefour application the Nutri-Score of your various products sold at Carrefour, unless you formally object, which will be notified to our customers”writes the CEO of the group in a letter revealed by The Parisian.
The Nutri-Score is a non-mandatory labeling system aimed at informing consumers about the health benefits or disadvantages of foods or drinks sold in stores. But Carrefour wants to put pressure on its suppliers.
Put pressure on big brands
They will have three months to express whether or not they accept that it is indicated on their products for sale online on the Carrefour website. They can transmit their calculation or let the brand take care of it. What if they refuse?
« We will indicate that he refused on our website and we will exclude his products from our Alternative to Eat Better tool. », indicates Carine Kraus, executive director of engagement within the group, with the Parisian. An online tool to replace one product with another, deemed better for your health.
While a recent new study from Inserm supports the fact that food products poorly rated by the Nutri-Score system lead to a higher risk of cardiovascular diseases, certain large groups such as Coca-Cola, Ferrero or Mondelez ( which notably owns Lu or Milka) have chosen not to display it on their packaging.
Since a change in the calculation method at the end of 2023, via a new algorithm, which further penalizes sugar, salt, bad fats or the absence of fiber, Danone has even chosen to remove the logo in question from its milk and vegetable drinks. , less well rated than before. Carrefour, with its new regulation, hopes that the loss of visibility of brands that refuse to display it will push them to change their minds.
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