DECRYPTION – Home delivery, gifts, packaging… Dealers no longer hesitate to draw inspiration from marketing techniques usually seen in legal commerce to sell their products. A signal of the professionalization of drug trafficking in France.
When the codes and know-how of the business world inspire the worst activities. Already marked by numerous transformations such as Uberization and digitalization, the narcotics market continues to be reinvented by dealers to attract ever more customers. Even if it means borrowing marketing techniques usually seen in legal commerce.
In October, 18 people found themselves facing a judge in Créteil, in Val-de-Marne, for drug trafficking and counterfeiting. They were accused of having imitated the famous packaging and names of food industry giants to market drugs. Cannabis bags were sold in packets «Harribeuh», «Nutellhash» or even «Chitapic»plagiarizing trademarks “Haribo”, «Nutella» or «Chocapic».
This recent affair leaves little room for doubt: the traffickers have perfectly understood and adopted the codes of classic marketing to make their products attractive. A phenomenon…
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