Gartner has revealed its 10 technology trends to watch closely in 2025. Among them, cybersecurity solutions that detect and prevent disinformation campaigns.
Cybersecurity solutions against disinformation are one of the trends highlighted by Gartner in its “Top 10 Strategic Technology Trends for 2025”. These tools represent a set of technologies designed to prevent, detect and respond to disinformation campaigns, which leverage artificial intelligence and social media to mislead, manipulate or sow confusion.
By 2028, Gartner predicts that half of companies will adopt solutions dedicated to this type of security, compared to less than 5% today.
Benefits and Challenges
For businesses, the benefits of this type of solution include reduced fraud through better identity control and continuous risk monitoring. Brand reputation is also protected by proactively identifying harmful information.
However, these technologies are not without their problems. They require a collaborative approach and continuous adaptive learning to remain effective in the face of evolving threats. These tools must also adapt to the rapid evolution of techniques used by malicious actors.
Potential applications
Use cases include detecting fake content and monitoring social media posts to protect senior executives or corporate branding. “Suppose an employee receives an email appearing to come from the CEO of your company, requesting sensitive information or authorizing a financial transaction. Misinformation security tools analyze email content, metadata, and origin for signs of impersonation or fraud and, if found, automatically deactivate the email. quarantine, alert the employee and notify IT security managers,” explains analyst Dan Ayoub.
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