“Missed call from mom”. Sunday May 26, 2024, shortly after 11 a.m., users of the Deliveroo meal delivery application were surprised to receive this notification on their smartphone.
It was a communication stunt by the company on the occasion of Mother’s Day. “False alarm, this is a drill!” Take advantage of this simulation to wish your mother a happy birthday »specified the notification.
Read also: What future for delivery people on digital platforms in France?
A “distressing and horrible” message
Problem: the initiative was not to the taste of all Internet users. On X (formerly Twitter), many of them complained about ” clumsiness “.
“Big thought to all those who, like me, had their hearts sink when they saw this notification because they no longer have the chance to receive missed calls from their mother”a user is moved, when another denounces a message “scary and horrible”.
Deliveroo recognizes “an awkwardness”
Contacted by our colleagues from BFM Tech & Co Deliveroo said it regrets “sending this notification”. “It was a mistake on our part and we apologize to anyone who may have been hurt by this message.”adds the company, for which this is not the first lack of taste in terms of communication.
A worrying April Fool’s joke in 2021
In 2021, Deliveroo, as an April Fool’s joke, sent an email to several customers to tell them that an order for 38 pizzas had been placed in their name, for an amount of €450. Enough to cause a wave of panic among Internet users, some going so far as to cancel their bank card.
