By Laura D’Angelo
– Published on Sep 21, 2024 at 08:30
Good news for DIY lovers! A very popular store is about to open in the heart of Clermont-Ferrand.
In recent years, The French are passionate about DIY. It’s simple, this sector corresponds to the first expenditure of households in France on the home market. Passionate about decoration and design, amateur DIY enthusiasts do not hesitate to rush to specialist stores.
The French, passionate about DIY
Moreover, according to a study Yougov77% of French people consider themselves to be real DIY enthusiasts. 57% say they get their information online before carrying out work, but only 10% make their purchase on a pure-player web site. Thus, the French like to go to their DIY store. And among these brands, there is one that is particularly successful, while others are closing. Indeed, on January 1, 2024, the group’s network of members and affiliates Mr. Bricolage has no fewer than 1,088 points of sale. Last year alone, 111 stores chose to join the network. Among themthere is the store now present in Clermont-Ferrand. Indeed, two DIY enthusiasts, Franck Pappalardo and Laura Stefan, embarked on a crazy adventure.
This very first store which opens its doors in the heart of Clermont-Ferrand
It is in the heart of Clermont-Ferrand that the very first Mr. Bricolage store opens its doors! “The strategic location in the city centre, combined with the absence of direct competition, reinforces the appeal of this new point of sale. Located right in the centre, this store meets strong local demand by being the only DIY establishment in the area.”reports the Franchise Observatory website. Thus, five people are employed in this store.To meet the needs of its customers, Mr.Bricolage Clermont-Ferrand offers various services. The after-sales service takes care of any problems encountered with the productsand product returns are simplified to ensure a hassle-free shopping experience. The store also offers a home repair service for emergencies that require rapid intervention.”
Services appreciated by city dwellers
As in many of the brand’s stores, you can also benefit from in-store collection or collection within two hours. And good deal alert: you can also subscribe to a loyalty card Who “rewards regulars, adding value to every purchase.” So, the residents of Clermont-Ferrand will be able to indulge themselves to their heart’s content. One thing is certain, given the French craze for DIY, this new store was bound to be a great success. Ideally located in the city center, city dwellers will even be able to go there on foot to buy a few screws.
