Since 2018, BAM selects a particularly interesting marketing book each month. The main axes of Meaningful Marketing Framework still play an important role in these appointments.
Each year, the BAM marketing community elects the Marketing Book of the Year among the nominated books.
This year, there are ten candidates:
- Fons Van Dyck: The future is back
- Taha Riani: Can I still say that?
- Maarten Leyts: Generation ZALpha
- Jeremy Denisty & Dado Van Peteghem: The Virtual Economy
- Jan Verlinden: the Ritchie Story
- Rudy Moenaert & Henry Robben: The Customer Leader
- Lisa Van Noorden: The Mondrian of Marketing
- Isabel Verstraete: The CARE Principles – Leadership Playbook
- Geert Van Mol: Rebel Rebel
- Kristel Vanderlinden: EVALuation
You can vote for your favorite book until January 31, 2025 via this link. Only votes from Belgium will be taken into account.
In 2023, “Do Tell” was voted best marketing book of the year by Belgian marketers. This book on the importance of marketing and communication in sustainable development, co-written by Ann Maes, Frederik Picard, Chris Van Gils and Bart Lombaerts, won over “De Ruwe Diamant” (Steven Van Belleghem) and “Relatie Renaisssance” (Stef Verbeeck).
