Dirk Van de Put Direct, since 2017, the American giant since 2017 Mondelez Internationalworld leader in cookie production and number two on the chocolate market. Mondelez has in its Oreo wallet, the best -selling cookie in the world, as well as Chips Ahoy!, Less established on the Belgian market but occupying second place in world sales.
Dirk Van de Put made this Monday a visit to Lembeke, where the headquarters of Lotus Bakeries is located. Directed by Jan Boone, this company holds with Biscoff – its famous speculoos – the fifth most popular cookie in the world. The CEO aims to hoist Biscoff in the world’s third rank.
The presence of Dirk Van de Put in ‘Meetjesland’ is part of the collaboration established between Mondelez and Lotus Bakeries. Officialized in 2024, this partnership plans that Mondelez produces and distributes Lotus Biscoff cookies on the Indian market. The ambitions are high: “Biscoff can generate $ 100 million in turnover in India within five years; a lower result would disappoint me,” said Van de Put. “India is certainly a country consumer country, but Biscoff is perfectly agreed with this drink,” he added.
