A novelty specific to the Belgian market now offers a chocolate chocolate gold chocolate with pieces of Biscoff from Lotus Bakeries. The product will appear on store shelves in the coming weeks. Companies are betting on the Belgian nature of the two brands. “Two Belgian icons unite,” confirms Marcin Dobrock, director of Mondelez for the Benelux.
Production in Germany
The production of tablets takes place in Germany, says Mondelez. Only the liquid from which the chocolate is manufactured still comes from Belgium. The new chocolate tablet should contribute to bringing Mondelez’s turnover to Benelux to a billion euros by 2030, according to Mr. Dobrock. Currently, the American multinational reaches two thirds of this objective.
For Lotus Bakeries, collaborating with a group such as Mondelez offers many opportunities, explains Jan Boone, his CEO. This should make it possible to achieve the final goal of the company is-Fandrian: position Biscoff as the world number three in the cookie market.
