Led in Bordeaux, Agen, in Libournais-Blayais…
This experiment, imagined by the Citizen Convention for the Climate and provided for in the Climate and Resilience of 2021, took place in fourteen municipalities or communities of communes including the City of Bordeaux, the Smicval Libournais – Haute Gironde and the Agglomeration of Agen for the South West. It prohibited the distribution of default advertising prints, unless consumers had stuck on their mailbox the mention “Yes Pub”.
“Given the very contrasting elements resulting from the experimentation and the transition context already at work in matters of advertising, the government does not consider it appropriate to carry a bill proposing the generalization of” yes pub “”, indicates the Ministry of Ecological Transition on its website.
The “stop pub” continues
“On date, the generalization of” yes PUB “has also not been the subject of legislative proposals within the assemblies. In the absence of a legislative vector proposing the generalization of “yes pub”, the “stop pub” will therefore be in application again at the end of the experiment on May 1, 2025 everywhere in France, including in the pilot territories, “he continues.
With this sticker, the “Stop Pub” operation will however remain valid. A system inspired by a citizen and popularized initiative in 2004 by the Ministry of Ecology and Sustainable Development.
SITE stoppub.fr
The “stop pub” for its part prohibits the distribution of advertisements to only mailboxes of individuals who show their refusal by a sticker, available for purchase on a dedicated platform. A system inspired by a citizen and popularized initiative in 2004 by the Ministry of Ecology and Sustainable Development.
Satisfaction for economic actors
The circle of allies, which presents itself as a grouping of economic actors linked to the advertising print and paper, praised the government’s announcement.
