General Motors President Mark Reuss made a shocking revelation concerning a potential financial blow of $ 5 billion due to President Donald Trump’s prices. Despite this massive blow, Reuss assures the public that the Cadillac Formula 1 project will remain intact in the face of the financial turbulence caused by the prices.
The automotive giant recently reduced its profits due to the uncertainty surrounding Trump’s pricing policies, leaving GM – Cadillac’s parent company – faced with an imminent financial crisis. With Cadillac, which is preparing for its debut in F1 in 2026 and the development of its own power units three years later, the issues are raised for the brand of luxury cars.
While the global automotive industry anxiously awaits the impact of the prices announced by Trump, Reuss remains firm in its position according to which the Cadillac F1 team will not be negatively affected. In response to the concerns about the impact on Cadillac, Reuss said with confidence: “No, that is not going to affect this project. »»
Despite the financial challenges, the Cadillac in F1 foray has aroused considerable interest from sponsors and potential partners. Dan Towriss, the CEO of TWG Motorsports, the company supervising the F1 adventure of Cadillac, stressed the importance of securing a title partner as part of their commercial strategy. Towriss has highlighted the global nature of the company, indicating that although the American brands are crucial, the attraction of the team extends beyond the borders of the United States.
The excitement rises while discussions with potential partners are intensifying, promising imminent announcements concerning Formula 1 team from Cadillac. The response to Cadillac’s entry into this prestigious series of races was largely positive, preparing the field for an exciting chapter in the history of the brand on the F1 circuit.
