E-commerce has continued to attract consumers thanks to its practicality and low prices, including 9.7 % growth in charcuterie volume.
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However, this growth unevenly benefits the various families of products, in particular penalizing access to the diversity of the charcuterie offer for products more marketed in the traditional department (pâté, Andouilles, etc.). Discounters straighten (+0.7 %) by improving the quality of their products while maintaining competitive prices. Fresh specialists are increasing slowly (+0.3 %) in cold cuts, despite a gain of buyers (+5 %). On the other hand, in large distribution, stores and store changes have led to a drop in turnover, sometimes accompanied by repositioning modifying the price image collected by consumers. This situation has led to an erosion of the number of buyers, impacting the volumes of Salaison charcuterie in hypermarkets (-3.1 %) and supermarkets (-1.1 %), despite an enlargement of the offer after a period of contraction.
