Dijon. This store, who has been installed for the Golden Fleece long, may close in mid-May

It’s a news jerk In the French ready-to-wear landscape. The Jennyfer brand, well known to young people for its accessible collections, was placed in compulsory liquidation on Wednesday April 30, 2025. The future of 191 stores that the brand counts in France is now suspended from a possible recovery.

HAS Dijonthe shop of the shopping center of the Toison d’Or is concerned. This is the only Jennyfer store in Côte-d’Or. The closest shops are located in Besançon (Doubs) and Chalon-sur-Saône (Saône-et-Loire). The Dole (Jura) store had closed in 2022, replaced by a Boutique de la Brand Esprit.

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The management of Jennyfer has obtained a period of four weeks to continue the activity, the time to possibly find a buyer. The Bobigny Commercial Court set the deadline on May 28, the moment when the potential buyout offers will be examined. In the absence of a solution, the final closure of stores could take place From mid-Mayaccording to union representatives.

This liquidation is part of a black series For the textile sector, already marked by the fall of several emblematic brands (Camaïeu, Kookaï, Pimkie, etc.)

Nearly 1,000 employees are today directly threatened by this situation nationally.

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