During recent projections, the character of Stitch appeared to surprise the spectators, on the occasion of the promotion of the Disney remake. This original initiative has aroused the enthusiasm of fans and marked the beginnings of the event film.
TL; Dr
- Stitch surprises spectators in American cinemas.
- Disney relies on creative marketing for the release.
- The film Live-Action is released on May 23 at the cinema.
Stitch invites himself by surprise in cinemas
Pending the arrival in theaters of the highly anticipated live-action remake of Disney« Lilo & Stitch », It seems that the adorable blue extraterrestrial has already decided to be talked about. A recently shared video, filmed in a cinema AMC In the United States, shows a scene that has not failed to provoke the hilarity of the spectators: while a bucket of popcorn sits on the counter, here it is Stitch Literally arises from the container, sowing the mess … and the blown corn! The reactions, between stupor and laughter, testify to the intact popularity of the character with the public.
A marketing campaign like the hero
This kind of initiative perfectly reflects the mischievous and touching spirit that has made the success of Stitch. For several weeks, the communication strategy around the film has not been limited to the classic broadcast of trailers. We observe a multiplication of original actions: appearances-surfers like this, clips where the little alien comes to life with energy, or even parodic posters where he mischievously interferes in other emblematic universes such as those of ” Beauty and the beast »Or« Aladdin ». This inventive approach, which voluntarily deviates from the beaten track, seems to bear fruit: the fever around the character climbs as the exit is getting closer.
new toys and casting unveiled
The craze does not stop there. New toys and derivative objects are already invading the shelves, proof that the ” Stitch-fever “Beats in full. The effect should increase after the first projection, as this character has become essential within the catalog Disney. On the distribution side, some names have been confirmed: we will find in particular Chris Sandersoriginal voice of Stitch, but also Mary Keana, Sydney Agudongor Zach Galifianakis. A promising cast by the director Dean Fleischer Campfor a film expected from May 23.
The wait is coming to an end
As the date approaches, it is difficult to escape this blue wave which swallows on networks as in dark rooms. Between humor troops and characteristic tenderness, everything indicates that this adaptation should conquer both nostalgic and new generations. Impatience rises: go to the cinema to discover how far the playful of Stitch will go!
