The world of professional cycling is intimately linked to its sponsors, who play a crucial role in the financing of teams and races. Since the 1960s, the names of the teams have often been inspired by those of their sponsors, but who are these companies that support the best known cyclists on the largest scenes in sport? Here is an overview of the main partners behind professional cycling teams.
AG Insurance-Soudal: a solid Belgian partnership
AG Insurance-Soudal is a team that has existed under this name since 2023, although it was created in 2019 under the name of Rogelli-Gyproc-APB Before giving up. AG Insurance, a major player in insurance in Belgium, has existed for 1824 and belongs to Agiathe largest Belgian insurance group. Ageas is also listed on the Brussels Stock Exchange and has a significant share of international investments, in particular via private funds such as Fosun et Vanguard.
For his part, Soudal is a Belgian company specializing in building materials, including silicones and adhesives. Founded in 1966, it is still owned by its creator, Vic Swertsand is an essential player in the DIY sector.
Alpecin-DEceuninck: des sponsors Bien Connus
The team Alpecin-DECEUNINCKfounded in 2008, has become an essential name for the peloton, thanks in part to the presence of large figures as Mathieu van der Poel et Jasper Philipsen. AlpecinGerman brand of shampoo, is a historic sponsor of the team, known for its caffeine shampoo. Alpecin is part of Dr Wolff groupspecializing in hair, dental and skin care products.
Deceuninckfor its part, is a Belgian company specializing in plastic windows and doors. Founded in 1937, the company was listed on the stock market and has engaged in many projects sustainable development.
Arkéa-B & B Hotels: the French duo
The team Arkéa-B&B Hotelsoriginally from Brittany, saw its name change several times, but it remains faithful to its sponsors, in particular Arkéaa French banking group. Founded in 1911, Arkéa is a subsidiary of Mutual credit And has a wide range of services ranging from bank to real estate.
B&B Hotelschannel of economic hotels founded in 1990 in Brittany, recently replaced Samsic as the main sponsor of the team. It is now the property of Goldman Sachs Since 2019, marking an important evolution for this chain which has developed internationally.
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Bahrain Victorious: royal support
The Bahrain Victorioustrained in 2017 under the name of Bahrain-Meridabenefited from the financial support of the government of Bahrain. The latter is represented by the Sheikh Nasser bin Hamad Al Khalifamember of the royal family and figurehead of support for sports projects in the country. The team saw its name evolve with the addition of “Victorious” in 2021, marking a new era for this ambitious team.
The main sponsors are national companies such as Bapcothe state oil company, and Batelcothe national telecommunications supplier.
Canyon-SRAM : un trio gagnant
The team Canyon-SRAMfounded in 2016, is one of the biggest names in female cycling. It benefits from the support of Canyonthe German bike manufacturer, and SRAMone of the largest suppliers of bicycle components. Together, these partners allowed the team to forge a place of choice in the women’s WorldTour.
The addition of Zondacryptoa Polish platform of cryptocurrencyas sponsor in 2025 marks a turning point for the team, and shows the growing craze for new technologies in the world of sport. Zondacrypto experienced rapid growth and joined the team after the success of Kasia Niewiadoma On the Tour de France women.
Cofidis: constant support since 1997
Cofidisone of the oldest sponsors of the peloton, supports the team Cofidis since 1997. Cofidis has been a French company consumer creditwho was able to build a solid reputation through his advertising campaigns and his support for professional cycling. Cofidis is a subsidiary of Mutual creditone of the most important banking groups in Europe.
Grenadiers ineos: the team of the chemical giant
Ineos Grenadiersformerly known as Team Skyis one of the most dominant teams of world cycling. The group Ineosfounded in 1992 by Jim Ratcliffeis a global chemical conglomerate with investments in sectors as varied as the oilTHE chemicals and sports. Ineos is also involved in supporting sports projects in disciplines such as Formula 1 and the rugby.
These cycling teams are not only names on jerseys, they are supported by powerful economic actors who shape the industry. THE sponsors Do not just finance the teams, but also bring them global visibility, especially during emblematic events such as the Tour de France. It is therefore interesting to look at these companies and understand how they influence sport.
