Practical, recyclable and ecological. This is the promise of the new five -liter eco pack offered by Lodyss. “It is a pleasure to launch a new packaging for our brand of mineral water,” said this Tuesday in Bascharage, Fabien Cesarini, marketing director at Munhowen. “Five years after its recorded glass launch, it was time to innovate by offering a pack adapted to all consumer needs.”
With the only consigned glass solution, until then, Lodyss could no longer break a certain “glass ceiling”. “Consumers (notably French) were not used to the consignment glass,” admits Fabien Cesarini. “And at the logistical level, it was sometimes complicated to manage the bottles of bottles. We therefore had to seek a more practical alternative solution, without neglecting the ecological side of our brand ”.
And the first feedback from the new pack are rather positive. “For children and the elderly, it works better, because it is lighter,” says Fabien Cesarini. “There is no longer any risk of dropping the bottle by using. To make bottles, it is also easier. The pack has other features that correspond to other needs ”.
Launched in 2020, in full health restrictions linked to the COVVI-19, the Lodyss brand has continued to gain strength. “Our results go beyond our expectations,” confirms Fabien Cesarini. “The taste of our Lodyss water is intended to be neutral and it brings an unrivaled freshness. By offering water without human pollution, we have managed to distinguish ourselves on the market. It is not our goal of flooding the market, but we want to quietly find our way in Luxembourg and in the neighboring regions ”.
