When you think of Ferrari, you immediately think of power, elegance, but also a concern for extreme detail. And a video published recently on the brand’s official Instagram account comes to recall it spectacularly.
In this sequence that has become viral, we discover the meticulous process behind one of the most famous emblems in the automotive world: the prancing horse. Contrary to what many imagine, this logo is neither a sticker nor a decal. It is entirely hand painted, directly on the body.
In the video, a craftsman applies with almost surgical precision the contours of the mythical horse. Using stencils, marking ribbon and a paint pistol, it gives life to this symbol which proudly sits on the most beautiful Ferrari. Each gesture is slow, measured, almost meditative. The result: a unique logo, perfectly integrated into the car, and above all … hypnotizing to look.
But this refinement has a price. According to some sources, the option to handle the Ferrari coat of arms would cost between $ 15,000 and $ 20,000. A sum that may seem crazy, but which illustrates Ferrari’s commitment well for artisanal excellence and tailor-made to the Italian.
This attention paid to details is part of what distinguishes Ferrari from its competitors. Beyond the performances, it is a whole art of living and a tradition which is expressed even in the painting of a logo. And now that you know it, it is impossible to look at this prank horse in the same way …
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