Deprived of their American market, Chinese manufacturers of luxury products counterfeits now target Europe. An uninhibited influence campaign invades social networks, where the false Hermès or Chanel dresses are boasted to be made in the same workshops as the originals. An assumed strategy that worries brands.
Collateral effect of customs duties: Chinese manufacturers need to sell their goods. Europe is a market to invest and many videos published on social networks have shown that the counterfeiting of products, essentially of luxury, was increasingly assumed.
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A marketing operation
Western luxury brands would actually make their products in China, then sell them at gold prices for consumers. This is what have tried to make dozens of videos shot in workshops that were sustainable to make French luxury for 10 times cheaper luxury.
False testimonials, examples supported with Hermès or Chanel dresses … In reality, a nice influence campaign to try to find customers for products that they can no longer send to the United States to the chagrin of real manufacturers.
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“It is a marketing operation for Europe, to completely uninhibit consumers. And what is new is the way in which counterfeiters now present the products, in a uninhibited manner. And above all, defamatory vis-à-vis luxury companies”, deplores at the microphone of Europe 1 Delphine Sarfati-Sobreira, director general of Unifab.
And even if most consumers are vigilant, according to an Ifop study published in December 2024, a third of customers who bought a counterfeit thought in fact an authentic product.
