From the Saint James knitting factory, in the Channel, Luc Leénécal has an eye in New York and another in Osaka. The leader is concerned about the fate of his sales in the United States and Japan, two key countries for the SME born in 1889. Known for its wool marine sweaters and cotton sailors, the brand is one of the sponsors of the Universal Exhibition which opened its doors in Osaka, for six months, April 13. During the event, which must attract 28 million visitors, the brand dresses the staff of the French pavilion. And sells a blue, white, red edition of its sailor.
From the Saint James factory, “11,000 pieces were sent to Osaka to provide a shop of products manufactured in France. In view of the pace of sales since the opening, it is probably not enough ”calculates the president of the Normandy company, who, since a takeover by LBO (Leverage Buy-Out, a financial arrangement which is based on a large part of debt) In 2012, followed by a second in 2020, controlled the SME alongside two other leaders.
Another encryption concerns him more. That of the cost of additional customs taxes at the entrance to the United States. “Because North America represents a third of [son] export turnover and 13 % of the documents that[ils vendent]or 156,000 out of 1.2 million ”specifies Mr. Lesénécal.
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