It is the darling of the little ones. The character of little brown bear, celebrates his 50th anniversary. Since its creation in 1975, it has helped children grow and understand life. And this hero is worth gold. 800,000 pounds are sold each year, 28 million copies have been sold only over the past 25 years.
For its 50th anniversary, small brown bear becomes polyglot. Today, one in four children is growing by speaking another language than French at home. The Bayard Jeunesse editions have identified, thanks to an INSEE survey, the nine foreign languages most spoken in families in France. They imagined the very first multilingual story of little brown bear, which we find as usual in the magazine pages API apple On newsstands all May. At the end of the story, A QR code allowsfor free, d’Listen to an audio version of small brown bear in the language of his choice : English, Arabic, Mandarin, Spanish, Portuguese, Turkish, Ukrainian and Wolof.
The character of little brown bear was created in 1975 by two women: Claude LebrunFrench teacher who died in 2019, and the illustrator Danièle Bour Who is an 85 -year -old lady today. Thanks to his sleek, very readable drawing, short stories about the great happiness and the little misfortunes of daily life, success has been immediate and has only made amplify over the years: “The stories were well designed to correspond to the age to whom these stories addressed. The children found themselves in it and they liked them. Brown “, explained Danièle Bour in 2020 on RTL.
For 50 years, 600 stories of little brown bear were publishedwe are now at 850 million views for videos. Audios versions have more than 20 million listening.
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