Mali, Burkina Faso and Niger are launching a call for creators and designers. This is a call for applications for the creation of an AES graphic charter
The Confederation of the Alliance of Sahel States (AES) wishes to bring its visual identity to life and is launching a call for expressions of interest for the creation of a unique and memorable graphic charter.
The winner of this competition will have the opportunity to design the official AES logo, as well as all the graphic elements that will make up its visual identity. This graphic charter must reflect the values of the AES, symbolize the diversity of its members and the development prospects of the region.
Specific objectives
Specifically, this will involve:
– Develop and codify a logo for the AES confederation (colors, fonts, sizes, etc. The basic colors must be inspired by the dominant colors of the flags of the three countries).
-Symbolize the economic potential of the AES space through three (03) golden stars while taking into account the membership prospects of other States to reflect the demographic diversity of the AES space.
-Define a motto or slogan and its typography (fonts, sizes, etc.).
-Define typography for administrative documents (papers, headers) (font, sizes, etc.).
-Define the positioning of the logo on the different media (authorized/prohibited).
-Define the positioning of the motto or slogan on the different media (authorized/prohibited).
-Organize and harmonize stamp content for administrative letterheads.
-Organize and harmonize stamp content for communication media.
-Define technical specifications for the Facebook page.
– Define technical specifications of the Twitter account.
-Define technical specifications of the YouTube account.
-Define orientations and pre-models for variations of the logo on the following supports:
Press release
• Convent page= (annual report: notepad, flap folder, etc.)
• Brochure/leaflets
• Kakemonos/Unwinder
• Sticker (different sizes)
• Pens
• Key ring
Visiting card
• Watch
• Tee-shirts polo
• Tee-shirts simple
• Chemise
• Cap
• Flag
• Etc.
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