Before Trooping The Color, did Meghan Markle launch new products from her brand?

Sense of timing. In March 2024, Meghan Markle announced the launch of her lifestyle brand American Riviera Orchard, the “orchard of the American Riviera” in French. Supposed to sell crockery, kitchen linen or even edible foodstuffs, no product has yet been officially put on sale.

A month after the official launch, friends of the former Duchess of Sussex nevertheless shared, unofficially, the first product of her brand: pots of jam. “I love your jam,” Delfina Blaquier, friend of Meghan Markle, shared on Instagram.

Read alsoMeghan Markle would have “difficulties” recruiting for her American Riviera Orchard brand

And this time, it was her husband and great friend of Prince Harry – Nacho Figueras – who revealed the new products. Also on Instagram, the polo player shared a photo of his dog, posing in front of a box of biscuits on which appears the careful writing of Meghan Markle. The same writing that appeared on the jars of strawberry jam. He also revealed a new jam flavor: raspberry.

A simultaneous announcement of the return of Kate Middleton?

And the announcement of this new product strangely happened just hours before the Trooping The Color parade. A highly anticipated event which marked Kate Middleton’s big return to public life since the announcement of her cancer and where Prince Harry and Meghan Markle were, once again, not invited.

Nothing less was needed to provoke a reaction. A “ridiculous” error, according to royal commentator Richard Fitzwilliam at Sun . “Doing this on the same day as Trooping The Color shows a very naive approach to marketing, because they know journalists are watching what they do,” he summed up. The hatchet is definitely not buried.