Salt feels very good in the Swiss environment as a challenger.Keystone
Xavier Niel confirms his intention to stay in Switzerland for the long term with the operator Salt.
The French owner of telecommunications operator Salt has reaffirmed a long-term commitment to Switzerland. “I buy companies to keep them”declared the investor and billionaire Xavier Niel, interviewed in the NZZ on Sunday.
“When you are active as a telecommunications operator, it is a permanent investment. Because network providers will always be needed, whatever technologies are developed in the coming decades.”
Xavier Niel
Salt feels very good in the Swiss environment as a challenger.
“Why should we leave?”
Xavier Niel
Salt is the third largest mobile operator in Switzerland and recently had 1.76 million customers. In the first half of 2024, it continued to grow.
The Swiss are less price sensitive, Niel further noted. “The Swiss love their country, that’s understandable. If there is the word “Swiss” somewhere, that company automatically has an advantage.” Whether it’s an airline or an operator.
“Maybe in Switzerland we also need a name like this, which has something to do with “Swiss””
Salt belongs to the company NJJ Capital, owned by Xavier Niel. The entrepreneur’s son-in-law Bernard Arnault bought Orange in 2014 from financial investor Apax for 2.8 billion francs. He then renamed it Salt. (chl/ats)
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