The album is also supported by visuals that combine modernity and Moroccan tradition. Each visual element accompanies the musical message, remaining faithful to the richness of the heritage while projecting a look resolutely turned towards the future.
The album is accompanied by several Music videos, each highlighting a different aspect of the album. The music video for “Dehk Douaya”, for example, celebrates optimism and resilience, essential values in an ever-changing world. For its part, “Yallah” is a vibrant declaration of love and freedom, while the music video for the eponymous track “Dawini” will be launched on December 19, 2024.
One of the most noted clips is that of “Manchoufouch”, a hymn to the freedom of women to move safely in public spaces. This clip, produced in collaboration with several associations such as Kif Mama Kif Baba and the Democratic Association of Women of Morocco, carries a strong message of the fight for women’s equality and security. The latter is part of the social commitment of the artist, who uses his music as a vector of awareness.
An artist with an international career
-Moroccan singer and composer Sonia Noor has established herself thanks to her unique style, combining oriental influences and modern sounds. Singing in Arabic, French and English, she considers music a form of healing, a way of discovering oneself and sharing deep emotions with her audience.
Since her debut, she has marked numerous international events, such as EXPO 2020 in Dubai, where she represented the Moroccan music scene, or the Atlantic Music Expo in 2023, in Praia, Cape Verde.
In 2021, she signed with Universal Music MENA, which allowed her to reach a wider audience with the release of several singles and video clips which met with great success.
She received acclaim during her performance at Visa For Music 2024, a key moment in her journey, marking her desire to connect with new audiences internationally.
