published on 16/12/2024 at 10:00 a.m. Available until 12/31/2024
Paris, July 23, 2023. LVMH puts an end to a suspense that had lasted for several months by announcing its premium partnership with the Paris 2024 Olympic and Paralympic Games. This is the outcome of a tough negotiation carried out for a year and the blow sending off an extraordinary adventure between LVMH, its Maisons and Paris 2024. The documentary reveals behind the scenes of this unprecedented partnership and sheds unique light on this collaboration which contributed to making these Games the most creative in their history. From the beginnings of the partnership to its realization during Paris 2024, “Artisans of all victories” plunges the viewer into the heart of this creative and human odyssey through exclusive interviews with Bernard Arnault, Tony Estanguet, Antoine Arnault, Anne Hidalgo and Léon Merchant. Everyone shares their vision and experience about the major challenges and successes of this exceptional collaboration. At the heart of the system, LVMH and its Houses, with Berluti, Chaumet, Dior, Louis Vuitton and Sephora at the forefront, did everything possible, in record time, to sublimate French excellence and make Paris shine during this event. planetary.
France
TV
