After TF1, RMC Découverte announces, in a press release, that it will soon offer content from the influencer Inoxtag.
RMC Découverte will offer “7 days to survive alone on a desert island”
The chain recently bought by Rodolphe Saadé, boss of the shipowner CMA-CGM, does not fail to point out that Inoxtag is on the rise. After having panicked the Youtube counters with “Kaizen” – which to date has 38 million views – the young content creator, whose real name is Inès Benazzouz, has just been elected man of the year by the magazine. GQ.” In the coming months, RMC Découverte will offer its viewers the opportunity to follow the adventures imagined by Inoxtag. These programs will also be available on the channel's streaming platform, RMC BFM Play. “Starting with the title with which it all began for him in his position as a limitless adventurer: '7 days to survive alone on a desert island', which to date has more than 22 million views on YouTube”she specifies. The release date has just been revealed. It will be followed on TNT channel 24 on Tuesday December 17 from 9:10 p.m.
In order to offer programs from the content creator on its channel and streaming platform, RMC Découverte has entered into a new agreement with the Webedia* group. The latter is “one of the major global players in online entertainment” with “Webedia Creators”. In France, he accompanies Inoxtag, Domingo, Joyca, Fatou Guinea, Jamy Gourmaud, former presenter of “C'est pas Sorcerer” on France 3 – and even Michel Cymes in their original creations. It also produces programs, documentaries and fiction such as “Sept à quatre” (Elephant – TF1), “Lesencontres du Papotin” (Kiosco – France 2), “Balle perdu” (Nolita – Netflix) and “Week -end Family” (Elephant – Disney+).
The Inoxtag documentary, “Kaizen”, broadcast on TF1
Before RMC Découverte, TF1 had rode the hype surrounding the Inoxtag documentary “Kaizen”. The private channel had offered the program which recounts his ascent of Everest on Tuesday October 8 in the second part of the evening. Just after “Koh-Lanta”, it aroused the curiosity of an average of 329,000 viewers, or 8.8% of the entire public. La Une had particularly performed on its priority targets by winning over 20.1% of women responsible for purchasing aged under 50 (FRDA-50) and 19.1% of 25-49 year olds.
*Puremédias is a site published by the Webedia group
