In the ever-changing landscape of the media industry, TV5 Quebec Canada reorganizes its sales department to better respond to current commercial challenges. With this initiative, the organization is acquiring new talents and exploring strategic partnerships to consolidate its mission of promoting and defending French-speaking content in Quebec and Canada.
A new direction with Aude Mathey
In photo: Aude Mathey
The appointment ofAude Mathey to the position of head of sales and customer service represents a strategic shift for TV5 Québec Canada. With 18 years of experience in business development and marketing, Mathey’s mission is to maximize advertising and sponsorship revenues by optimizing the efficiency of sales processes for linear and digital platforms. Among other things, she has worked in the media sector for the EBRA Group in France and Getty Images, in France, Canada and the United States, and in the cultural sector at Cirque du Soleil and the Société du Vieux-Port de Montréal. .
For Mathey, joining TV5 is an opportunity to rediscover independent media and to meet the constant challenges of the sector’s evolution: “I am delighted to join TV5 Québec Canada which allows me to reconnect with my passion for independent media generalists. I really like challenges. They allow me to seek out and test solutions as a team. The media have been constantly questioned since the arrival of the web and more recently with social networks and connected televisions. This constitutes a beautiful playground in which everything needs to be thought about and tested alongside a very committed team.”
The TV5 sales team: Camille Couturier, Guerline Brice, Aude Matthey and Judith Paquette
MediaTonik, a strengthened partnership for media creativity
Since 2018, MediaTonik has managed the multiplatform advertising network for TV5 Québec Canada. As part of this partnership, TV5 has chosen to deepen their collaboration by entrusting this advertising agency with an expanded media creativity mandate. This new phase will allow MediaTonik to manage sponsorships, commercial integrations and co-branded content for the TV5 channels, Unis TV, and the TV5Unis digital platform.
Nicolas FaucherPresident of MediaTonik, expresses his enthusiasm about the new possibilities offered by this strengthened collaboration: “It is a privilege for us to work with brands as strong and respected as TV5 and Unis TV for several years. This new mandate is a natural extension of our association. We have already seen some very exciting new opportunities linked to the combined strength of television, connected TV and the entire diverse offering of TV5Unis at the digital level. We look forward to pushing our achievements even further with this exceptional partner.”
The MediaTonik team: Marie-Ève Lavigne, Nicolas Faucher and Chloé Levasseur.
Continuity with Yannick Cole for national sales
At the same time, TV5 Québec Canada continues to rely on the expertise of Yannick Cole, of Robert Cole Média, for its national television sales, thus consolidating a long-standing collaboration. Active in the industry for almost three decades, Cole has contributed to the influence of TV5 and Unis TV across the country for 15 years.
In photo: Yannick Cole
To find out more or to contact the TV5 Québec Canada sales team, it’s over here.
