Lyon: “It is the unique ring, in gold, of the Lord of the Rings” marvels Jérémy Loir

The YGGDRASIL festival is the most immersive geek convention in France, where the imaginary and imaginable worlds rub shoulders.

Yggdrasil, in Celtic mythology, means the tree-world, the one that carries the possible universes, young and old dreamers will find their happiness by strolling in the alleys of the festival.

For two days, in Eurexpo, the 8 and 89 Fervier, as usual, the festival will invite you to explore fascinating universes, divided into thematic neighborhoods: heroic fantasy, medieval, science fiction, medieval and manga, steampunk universes Modern wizards.

Read also: Yggdrasil, the festival where the imaginary and imaginable worlds rub shoulders (photos)

A unique ring under official license of the Lord of the Rings

Pending this large raout, 10th of the name, good -natured where 30% of the 30,000 visitors are costumed, cosplayeras it is customary, the organizers saw things big with a kind of prequel in the middle of the Lyon. It will be on Saturday January 25, “For the 16 to 354 year old”, An immersive treasure hunt in the streets of Lyon, fifteen days before the festival. It is free and open to everyone. Participants will have the opportunity to win a gold ring specially forged for the occasion (almost in the flames of Mordor) in an exclusive case of total value of € 7,000.

“We thought of a slightly extraordinary price, we had a lot of chance because we worked with the people of Moriarty Art Project and also the very talented Lyonnais jeweler Sylvain Nosjean who made us an official object – since he received an official dubbing from the Lord of the Rings: on the single ring, the ultimate symbol “Enthuses Jérémy Loir, creator of the Yggdrasil festival.

The organization limited to 5,000 participants, “We don’t want it to be a disturbance for the city of Lyon”.

Registration for “the quest for the ring” of the Yggdrasil festival, here.

The full maintenance of the interview with Jérémy Loir

Hello everyone and welcome to this 6-minute chrono meeting. Today we receive Jérémy Loir Bonjour. You are a creator of the YGGDRASIL festival which today celebrates its 10th anniversary. And for its 10 years, you organize a huge treasure hunt in the city of Lyon. Before we come back to this fairly incredible treasure hunt we will talk about this festival which is celebrating its 10 years. Yggdrasil is it a word anyway a little barbaric, where does it come from?

It comes from the Nordic viking tradition, it was the tree that wore worlds and we are a festival of the worlds of the imaginary, several worlds we go from the Middle Ages to the fantasy, with all that will be Magic and therefore we said to ourselves the tree which carries the worlds the festival which carries the worlds it was fine together. It was fine.

YGGDRASIL celebrates its 10 years when it goes when it goes where?

So it’s happening all year round, but more specifically, we’re going to start Eurexpo for our big edition so the Yggdrasil festival since there are a whole bunch of events throughout the year, it happens on 8 And February 9 and we expect a lot of people for this edition.

And before all that on January 25 there is this famous treasure hunt that takes place in Lyon is the quest for the ring, so The Lord of the Ringseveryone knows, except to live on our planet, explain to us why did you have this treasure hunt? Then there is an incredible price. So why did you do this treasure hunt?

Because as we said it is our 10 years and for these 10 years we wanted to offer something to all our visitors, give them a real beautiful gift. We wanted to party, the birthday was celebrated. We thought of a slightly extraordinary price, we had a lot of chance because we worked with the people of Moriarty Art Project and also the very talented jeweler Sylvain
Nosjean who is a Lyon jeweler and they gave us an official object – since he received an official dubbing of the Rings. So we left on the unique ring, the ultimate symbol.

But when you say dubbing he was dubbing by whom?

Simply by brands it is an object under license that received the license. It is an object under official license of the Rings. It is an official product, and in gold, it is the unique ring.

It is the unique ring. So this treasure hunt is open to whom? How many people are you waiting for and how does it work finally?

So it is open to everyone you have to pre -register from Monday 20 January in the morning on our site, it is more careful since we expect to have a little bit of people. The beginning will be given by a short return of email we still keep a lot of mystery because we expect that there are many people in this hunt. We limited to 5000 participants, we rather worked in the other direction: we do not want it to be a disturbance for the city of Lyon so we limited ourselves to 5,000 participants.

So pre -registration and then how will it work in the end?

Well it’s simple, people will use an application on their smartphone and can go from one point to another in the city. They have a first enigma and they have to find where you have to go. They don’t get there it doesn’t matter they even have a small button to help them. It must not be limiting above all it’s a good time to live with friends and family. We don’t want it to be too blocking. And at the end of all this among the winners so those who managed to make at least one quest there are four quests in this game a quest for four missions. And each time you finish a quest, virtually, we put your name at least once in the hat and you have a chance to be drawn to win the ring which will be given on Sunday evening on the festival stage .

The ring which has a total value of 7000 euros.

7000 euros with the pack we have the ring plus an exclusive box of the festival. We want people to also have a beautiful memory of the festival to prepare something cool.

Ok so that will be January 25. Yggdrasil festival so it’s true that to have gone several times it’s very surprising because we arrive we can be next to it we were talking about Rings next to Orcas … Everyone disguises everyone plays the game. There is still a hyper special atmosphere on this festival.

So it’s an atmosphere that wants to be very good. So when we say everyone, we estimate that we have between 20 and 30% of the people who will cost up cosplayer Who have always dreamed of doing a costume I want to say elf. It’s the day you have to take it out. We have a lot of women now who come with their wedding dress that they sometimes revive even as a zombie bridal of Tim Burton. It is the place where in the end a bit of soft follies where you can have fun but above all it is a family gathering place. This is the place where we are young old on his own with friends we will find things that we like and we have worked among others so that we can come with the family that there are some for all members of the family and that it is not the punishment like the shopping center for children. It’s a time of reunion.

And how many people are there at this festival?

So our body is 30,000 people.

30,000, that is to say that this is not the small neighborhood festival.

We have people now who come from all over France, we have creators, craftsmen who come from all over Europe. So it is recognized. It is almost in Lyon that we are the most discreet but we have a lot of Parisians now we have a lot of Toulouse. We have Swiss, we have Belgians who come from afar since it is a festival that in addition loves people in costume but we also like the decor we make sets. It’s an atmosphere …

And this year we have 40 seconds left, what are the big news of this festival?

So the big novelty is more a homecoming is all that will be a parade of people in costume we will have new shows on stage we have guests like Florent Mothe who sang Mozart the opera-rock Assasymphony who will be on stage. We have a very beautiful host of guests to celebrate these ten years and then I want to say that it will be the celebration in itself the highlights on stage will be very numerous.

In this world this slightly heavy news, if not anxiety -provoking, it will be a little while of a beautiful breathing this YGGDRASIL festival. Well listen to thank you very much Jeremy Loir for having come on the set to explain to us this quest for the ring and then for more information obviously it is www.lyoncapitale.fr see you soon goodbye!