Paris Saint-Germain and the San Antonio Spurs, an NBA franchise where Frenchman Victor Wembanyama plays in particular, formalize an unprecedented partnership on the occasion of the NBA Paris Games 2025. A collaboration that goes beyond the simple sporting framework to be part of an approach to social innovation and international development.
This alliance between the two institutions will materialize from January through several joint initiatives. The highlight will be the organization of a summit on female leadership in sport, bringing together 50 women leaders via the “Spurs Community Leadership Institute”. An event which is a continuation of the programs already carried out by the two clubs, such as “Allez les Filles!” » from PSG which reached nearly 550 young girls.
A joint collection and Spurs present at the Parc des Princes
The partnership also provides for exchanges of expertise between the teams of the two clubs on brand development, fan engagement and sporting innovation. An exclusive joint collection will be marketed from January 21 to 26 in two Parisian points of sale.
-Symbolic point of this rapprochement: Spurs players will attend the Champions League clash between Paris SG and Manchester City on January 22 at the Parc des Princes. A presence which illustrates the international ambition of the two clubs, as Paris prepares to compete in the Club World Cup in the United States next summer.
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