The American brand Schott NYC, known for its iconic pieces such as the Perfecto jacket and bomber jackets, has announced the appointment of Nicolas Lognon as head of its commercial strategy for France and export. Effective since the beginning of November and mentioned as “International Director” on its LinkedIn profile, this appointment supports the brand’s global development ambitions, combining creative collaborations and optimization of its distribution.
A confirmed expert to manage the commercial strategy
A graduate in management and administration from the Cogefi Institute, Nicolas Lognon has extensive experience in the ready-to-wear sector. After starting at Chevignon, he held key positions at Tommy Hilfiger, Kaporal and more recently Garcia. As sales director and division manager, he contributed to the structuring of wholesale strategies and the growth of brands on the French and European market.
The appointment of Nicolas Lognon at Schott comes in a context where heritage brands like Schott NYC are playing on their historical DNA while modernizing their offering. Thanks to his expertise in distribution and his successes at Tommy Hilfiger and Kaporal, Nicolas Lognon appears to be a relevant profile to increase the international visibility of the brand while consolidating its positioning on European markets. And also, by continuing the growth of the brand thanks to marketplaces.
A digital strategy that bears fruit
Schott NYC’s growth is based on an ambitious digital strategy, particularly on marketplaces, a channel that is now central to the brand’s development. Since 2011, the JAJ group, exclusive distributor of Schott in France, has undertaken a radical transformation of its distribution in partnership with Neteven, a specialist in marketplace management, informs Lectra, an international company specializing in software.
Thanks to this collaboration, Schott NYC doubled its marketplace revenue, recording a 107% increase between 2021 and 2022. Today, these channels represent 10% of the brand’s total sales.
The objective was to segment the offer according to each digital platform, while controlling stocks and promotions. Neteven’s technology, combined with personalized monitoring via a Customer Success Manager, made it possible to optimize Schott’s presence on platforms such as Zalando, La Redoute and Galeries Lafayette.
Strongly increasing results in France and Europe
This digital strategy has directly contributed to Schott’s strong growth: +48.9% in France, and +17.4% in Europe, with notable development in the Eastern European markets.
Schott NYC plans to expand its presence in new European marketplaces to consolidate these positive results. The group’s teams can count on Neteven’s support to identify strategic opportunities, segment the offer and continue this dynamic.
By now relying on the expertise of Nicolas Lognon to manage its commercial strategy and on an optimized digital deployment, Schott NYC is giving itself an additional chance to accelerate its growth while reaffirming its DNA.
About Schott
Founded in 1913 in New York by brothers Irving and Jack Schott, the brand made its mark in fashion history by creating iconic pieces such as the Perfecto jacket, bomber jackets for the US Air Corps and US Navy pea coats. . These products, still marketed today, continue to win the support of new generations with their timeless style and authenticity.
About Nicolas Lognon
A graduate in management from the Cogefi Institute in 1994, Nicolas Lognon has solid experience in the ready-to-wear and fashion sector. He began his career at Chevignon, another iconic brand with an American style, where he worked for several years until reaching sales management.
He then continued his career with major players in the sector, notably Tommy Hilfiger (2005-2013), where he successively held the positions of division manager then wholesale sales director, making a significant contribution to the growth of the French market. Then Kaporal (2013-2021), where he assumed the role of Country Manager for eight years, successfully piloting the brand strategy across the entire territory. More recently, he led Global Agency, a structure specializing in strategic support for fashion players: transformation of customer relations, inventory management and launch of new ranges. Before joining Schott, Nicolas Lognon held the position of Country Manager France at Garcia, where he consolidated the brand’s presence on the French market.
- Schott NYC has named Nicolas Lognon, a ready-to-wear expert with experience at Tommy Hilfiger and Kaporal, to lead its commercial strategy in France and internationally.
- This appointment supports Schott’s ambitious digital strategy, which has already made it possible to double its revenues on marketplaces in two years thanks to a partnership with Neteven.
- Thanks to this strategy combining commercial expertise and digital development, Schott NYC aims for accelerated growth on the French and European markets.
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