Roseline Layo wins the PRIMUD d'Or 2024 during an evening full of surprises, celebrating her meteoric rise in Ivorian urban Music.
The curtain has fallen on the 9th edition of the International Urban Music and Coupé-Décalé Prize (PRIMUD), and this year, one artist has stood out. Roseline Layo, last year's unsuccessful finalist, this time won the prestigious PRIMUD d'Or 2024, affirming her status as the new “queen of urban music”. A look back at an evening rich in emotions and surprises, which celebrated the diversity and dynamism of the Ivorian and African music scene.
Roseline Layo: The recognition of an artist on the rise
A radiant Roseline Layo received the PRIMUD d'Or, the ultimate symbol of recognition in the world of urban music in Africa. After a 2023 edition which narrowly escaped her, the singer returned more determined than ever, winning against talented competition. This award, accompanied by a reward of 20 million FCFA, crowns years of hard work and passion. This victory is not only a personal achievement for Roseline Layo, but also a step forward for women in the urban music industry.
An evening of celebration for musical diversity
Organized by producer Molare, the PRIMUD ceremony has become an unmissable event, highlighting emerging and established artists. The 2024 list testifies to the wealth and variety of talents on the Ivorian music scene. In addition to Roseline Layo, other artists were honored for their contribution to genres ranging from rap to coupé-décalé, humorous music and variety.
Didi B, true to his reputation, retains his title of best French-speaking artist. Ayane, with her unique style, won the award for best variety artist. Prissy the gamer stands out as the best comedian. Dydy Yeman, king of coupé-décalé, is once again hailed by his peers.
Memorable performances to ignite the audience
PRIMUD is not just an awards ceremony: it is also a moment of celebration and communion between artists and their fans. Among the highlights of the evening, Debordo Leekunfa and Vano Baby electrified the stage with memorable performances, captivating a large audience who came to the Abidjan Exhibition Center. These live shows added an additional dimension to an evening which, beyond the awards, celebrates the power of music as a vehicle for bringing people together.
PRIMUD plays an essential role in the promotion of emerging artists and the recognition of new musical genres. This year, DRE-A, a young Ivorian rapper, was highlighted as a rising star, while TAM SIR won the award for best hit of the year with “Le Coup du Marteau”. These distinctions offer these young artists increased visibility, allowing them to extend their influence and thrill new audiences beyond the Ivorian borders.
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