the founder of “Who’s the Boss?!” also attacks industrialists

© Stephane Grangier/Corbis/Getty Images

– Nicolas Chabanne, founder of the “Who’s the Boss?!” brand, calls on manufacturers to be more transparent about prices.

2025 trade negotiations under tension. While manufacturers and mass distribution players continue their discussions on product prices, the agri-food giants are once again the subject of criticism. Guest on the BFMTV set, this Wednesday January 22, Nicolas Chabannefounder of the brand “Who’s the Boss?!”urged more transparency. “We have been asking for transparency for a long time. It is still our money that is involved in these purchases every day. We want to know where our money goes and what it is used for. he declared.

Before regretting that the manufacturers have «difficulty giving very clear information on how the price is set, how the producer is paid and where this money ultimately goes, which we bring to them”. “How many products, out of the 20,000 on average in a supermarket, guarantee us that by perhaps bringing a few cents more, the producer at the other end makes a living from his profession? It will be difficult to name more than 2-3 brands. And that’s not normal.”denounced Nicolas Chabanne.

“Protect the people who feed us”

The founder of “Who’s the Boss?!” thus pleads for better consideration of producers, “who nourish us every day”. “We said here we are, we’re creating a milk carton, no one wanted to do it, and we’re putting the famous 8 cents missing per liter. This is what a producer lacks in France to make a living from his profession”he explained on BFMTV. Continuing: “As we drink 50 liters per year per inhabitant, that’s 4 euros per year. It has become the best-selling milk carton in France..

“We do not understand how this obvious fact, which is to protect the people who feed us, does not reach them (industrialists, editor’s note), because it becomes a form of argument which allows us to buy products »he added. Citing in particular the groups Danone and NestléNicolas Chabanne encourages the agri-food giants to make a gesture in favor of producers. “If you pay producers better, you have proof that people will buy the products”he assures.