Until now, Netflix has refrained from increasing the price of its advertising-supported formula. While advertising pages are becoming legion for SVoD all over the world, the red N is going on the offensive for the first time. The company announces a revision of its entire price list, including Netflix Standard with advertising. In Uncle Sam’s country, the entry-level subscription goes from $6.99 per month to $7.99. Netflix seems to have enough confidence in the attractiveness of its catalog to apply such a sentence. If the France is (for now) slipping through the cracksthis change is not really a good sign for consumers’ wallets.
Most often, price increases recorded across the Atlantic do not take long to be applied in our green countries. The increase in the United States, Canada and Portugal can be expected to be only the first of many similar measures around the world. If applicable, Netflix would shake up the panorama of subscription streaming in France. Netflix’s competitors could be inspired by the red N maneuver and apply similar increases. Netflix often acts as a precursor; the company was the first to announce the end of account sharing and was quickly imitated.
If Disney+ with ads and Max with ads reach $9 in the United States, the six euro mark has not yet been exceeded in France. Only Prime Video offers an entry-level subscription at 6.99 euros per month but the formula includes many other advantages that Netflix, Disney+, Max or even Paramount+ cannot claim (free delivery, Deliverooo, Twitch, etc.). For its part, Paramount+ has not yet integrated advertising in France and is banking on a 7.99 euro formula to attract consumers.
Netflix is doing well
In order not to change, Netflix mentions the desire to invest more widely in improving its offer. The service wrote in a message to its shareholders: “As we continue to invest in programming and deliver more value to our members, we will occasionally ask our members to pay a little more so that we can reinvest in make Netflix even better”.
The company is undoubtedly also reassured by the massive uptake of consumers for its offers in the last quarter of 2024. Over the last three months, the platform has recorded the largest increase in its number of subscribers in its history. 19 million new customers were tempted. The platform attributes this success to the arrival of select live sporting eventslike the Jake Paul and Mike Tyson match but also on the return of Squid Game which already has 165.7 million views around the world.
-The year 2025 should be a new opportunity for the company to establish its dominant position in the SVoD world, aided by a program loaded with illustrious series. Over the coming months, the N will sign the return of Stranger Things, Wednesday but also its expected series at the turn The Witcher. The finale of Squid Game is also promised in 2025, the date was also disclosed by mistake a few days ago. On the cinema side, the third part of the adventures of Benoit Blanc also promises to cause a stir. At Knives Out 3 is due to hit Netflix shelves by the end of the year. We are still waiting to hear fromEnola Holmes 3 or Frankenstein by Guillermo del Toro.
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