Global business leaders are more optimistic than last year, according to PwC’s annual Global CEO Survey, while recognizing that they must reinvent their business models to continue to thrive. Thus, 58% of managers say they are confident about the evolution of global growth in the coming 12 months, compared to 38% in 2023, according to the 28th edition of this study carried out in October and November among more than 4,700 business leaders. companies in 109 countries, and published Monday January 20 on the occasion of the opening of the Davos Forum.
French leaders, however, only 24% think that French growth will improve this year. But they are very confident about the growth prospects of their own company in 2025: 47% believe in it, compared to 38% in the world in general. Over a three-year horizon, it is even more marked: 65% of French leaders are confident, compared to 53% globally.
The United States leads the countries where world leaders believe they can grow their turnover, cited by 30% of respondents compared to 29% last year, ahead of the United Kingdom (14%), Germany (12%, down three points) and China (9%, down 12 points). France is sixth (7%, like last year).
-Reinvent your model
42% of global bosses consider that their company could close within ten years if their business model does not evolve. In France, 68% think so. This mainly concerns the media, tech, telecommunications and manufacturing sectors. Artificial intelligence is a little disappointing for its results on productivity and profitability: last year, 46% expected it to support them in 2024, but only 34% saw it. However, 50% of them still believe in it for 2025.
Finally, 31% of global managers (33% in France) believe that the sustainable investments made over the last five years have enabled them to increase the company’s revenue. But 24% in total (44% in France, and only 15% in the United States) indicate that regulatory complexity has slowed down their desire to make sustainable investments over the last twelve months.
