Paris Saint-Germain and the San Antonio Spurs today announced a series of joint events in January, on the occasion of the NBA Paris Games 2025. As part of the team’s trip for two NBA matches, the Spurs and Paris Saint-Germain join forces to bring inspiring initiatives to fans, while taking advantage of this opportunity for both teams to discuss how to combine their shared commitments to leadership, innovation and global impact . This week of activations will mark the start of a lasting relationship between the two clubs, both known as leaders in the world of sport.
“Paris Saint-Germain is delighted to collaborate with the San Antonio Spurs, a team that shares our commitment to excellence, innovation and commitment to our communities. This partnership represents a unique opportunity to combine our expertise in leadership and fan connections, creating unforgettable experiences for our audiences. With the Club World Cup taking place in the United States next summer, we are paving the way for new initiatives that transcend borders. Together, we are redefining the role of sport to inspire and unite communities globally”declares Victoriano Melero, General Director of Paris Saint-Germain.
“As a world-renowned sports franchise, the Spurs are deeply committed to creating connections that extend beyond the fieldadds RC Buford, CEO of the San Antonio Spurs. This collaboration highlights the importance of engaging with the Parisian community and fans while celebrating a shared love of sport with a club as renowned as Paris Saint-Germain. Through initiatives focused on mentoring, education and fan engagement, Spurs aim to build lasting relationships in France and inspire the next generation of sports leaders and fans. »
The collaboration includes several initiatives designed to bring together and celebrate the role of sport in social change:
– Collaborative learning
Members of the Paris Saint-Germain and Spurs teams will dedicate time to learning from each other on topics such as brand development, fan engagement and sporting innovation. These collaborative moments will be designed to share best practices and foster creative problem solving in the face of common challenges facing sports organizations.
– Spurs Community Leadership Institute – Women in sport, Paris
With the Spurs Community Leadership Institute, a global initiative focused on developing the next generation of leaders, Paris Saint-Germain will host a one-day leadership summit. The program will mobilize 50 women leaders in the field of sport. The experience will focus on the advancement of women in sport, leadership development, and using sport as a catalyst for social impact.
-This effort reflects the shared commitment of Spurs and Paris Saint-Germain to inclusion. The Spurs Community Leadership Institute is the Spurs’ flagship program for fostering leadership and meeting community needs. Likewise, Paris Saint-Germain, through PSG For Communities, offers initiatives such as “Allez les Filles!” » which has already had a positive impact on nearly 550 young girls. Together, these efforts illustrate how the two organizations are harnessing the power of sport to drive change around the world.
– Launch of exclusive collaborative products
A limited edition collection will be available from January 21 in the official Paris Saint-Germain boutiques in Paris, at 92 avenue des Champs-Élysées (Paris 75008) and 14 rue Claude Farrère (Paris 75016).
– Attendance at the Paris Saint-Germain – Manchester City match
Spurs players will attend the UEFA Champions League match between Paris Saint-Germain and Manchester City on Wednesday January 22 at the Parc des Princes.
ABOUT SPURS SPORTS & ENTERTAINMENT:
Spurs Sports & Entertainment (SS&E) is a sports and entertainment company with a focus on values and community. It offers live and online fan experiences with three teams and multiple premier venues across South Texas. SS&E employs more than 1,000 people. It owns and manages the San Antonio Spurs (NBA), Austin Spurs (NBA G League) and San Antonio FC (USL). She also handles the day-to-day operations of the Frost Bank Center, Rock at La Cantera, Toyota Field and the Ricos STAR Complex. SS&E’s investor group is led by Peter J. Holt.
