Mathieu Warnier, Media365: published on Friday January 17, 2025 at 3:30 p.m.
While the San Antonio Spurs will play two matches in Paris next week, Paris Saint-Germain announced this Friday a partnership with the Texan NBA franchise, the team of a certain Victor Wembanyama.
PSG intends to do well. On January 23 and 25, the Accor Arena in Paris-Bercy will vibrate during the “NBA Paris Games”, two matches between Victor Wembanyama’s San Antonio Spurs and the Indiana Pacers. . Ahead of this event, the capital club revealed the outlines of a partnership with the Texan franchise for “a series of joint events in January”. PSG and Spurs “join forces to offer inspiring initiatives to fans” but are also counting on this meeting on Parisian soil to discuss “how to combine their common commitments in terms of leadership, innovation and global impact”. A one-off mobilization as part of the organization of two matches of the regular season of the NBA championship that the Parisian club and the Texan franchise want to see as “the beginning of a lasting relationship between the two clubs, both known as leaders in the world of sport. Indeed, the first objective put forward is that of “learning from each other on subjects such as brand development, fan engagement and sporting innovation”.
Spurs will attend the match against Manchester City
There is also the idea of “sharing best practices and fostering creative problem solving in the face of common challenges facing sports organisations”. Another activation of this partnership between the two organizations will materialize through a “leadership day” in collaboration with the Spurs Community Leadership Institute, whose objective is to develop the next generation of leaders. “The program will mobilize 50 women leaders in the field of sport,” specifies PSG in its press release. The experience will focus on the advancement of women in sport, leadership development, and using sport as a catalyst for social impact. » While a delegation from the Texan franchise will attend the Champions League match against Manchester City in the stands of the Parc des Princes on January 22, PSG and Spurs will collaborate on exclusive products which will be put on sale between January 21 and 26 in the club’s boutiques in the capital. “This initiative is part of the rich cultural mosaic of Paris, highlighting the power of art and sport to connect fan communities,” says PSG. A partnership that the Parisian team will also be able to highlight next summer, during its participation in the Club World Cup organized in the United States.
