Alpine F1 Team is entering a new chapter in its history this season, with new personnel and soon, a new engine. So new sponsors, probably seduced by Flavio Briatore’s management, invite themselves to the party. This is the case of Beneteau, manufacturer of sailboats and motorboats, including yachts.
Alpine F1 x Beneteau, a deal that…sucks!
A partnership that will allow Alpine to offer exclusive access to special offers and events to its customers and partners. Thus, the press release gives a deadline, that of next March, during which the first projects, the results of this collaboration, will be revealed in broad daylight. In the meantime, here are the comments from the main players in this agreement.
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« We are delighted to partner with such a renowned player in the world of motorsport », declares Eric LeVine, Commercial Director of BENETEAU Motor Yachts. “ This partnership reflects our common dynamism and our desire to take on new challenges, undoubtedly leading to success. Alpine is an obvious and logical partner. There are so many parallels to our brand, such as being a benchmark in premium product design, our vision for an exceptional customer experience, and our drive to exceed market expectations. »
Oliver Oakes, Team Principal BWT Alpine Formula One Team ajoute, « We are very pleased to partner with the prestigious boat manufacturer BENETEAU. BWT Alpine Formula One Team and BENETEAU are both at the forefront of performance-based industries, and by combining this experience we will be able to create a series of cutting-edge projects. »
-« We are delighted to announce Alpine’s latest collaboration with French boating giant BENETEAU » explains Antonino Labate, Director of Sales, Marketing and Customer Experience at Alpine. “ Beyond our passion and expertise in France, we share common ambitions in terms of product development, sustainable innovation and growth. This partnership targets a wide range of activities that will allow us to bring together our respective audiences while gaining ever more international visibility. ».
More information on Beneteau’s activity, from the official press release from the Alpine F1 team.
Founded in Saint-Gilles Croix-de-Vie in 1884, BENETEAU has become the reference in the world of pleasure boat construction and water sports, with a range of forty-four motor and sail boats from fourteen to sixty-two feet. Thanks to its unrivaled expertise and passion for exceptional design, BENETEAU has created a global community of boat owners sharing a love of water and its secrets. BENETEAU is also at the origin of the most experienced and geographically diverse support network in the world between boating enthusiasts.
Article published on 01/17/2025 at 5:00 p.m.
